02

About snowdaay

We are investor operators who specialize in business transformation, consumer brands, tech, and ecommerce. 

02

About snowdaay

We are investor operators who specialize in business transformation, consumer brands, tech, and ecommerce. 

02

About snowdaay

We are investor operators who specialize in business transformation, consumer brands, tech, and ecommerce. 

What we do — We build, scale and transform. Leveraging 35+ years of experience in consumer, private equity, finance and marketing. 

acquire

acquire

We seek brands with deep consumer affinity but untapped potential, held back by operational or financial constraints.

acquire

We seek brands with deep consumer affinity but untapped potential, held back by operational or financial constraints.

acquire

We seek brands with deep consumer affinity but untapped potential, held back by operational or financial constraints.

invest & Operate

invest & Operate

We invest in select consumer and consumer tech where our operating partnership can accelerate scale, streamline execution, and drive lasting impact.

invest & Operate

We invest in select consumer and consumer tech where our operating partnership can accelerate scale, streamline execution, and drive lasting impact.

invest & Operate

We invest in select consumer and consumer tech where our operating partnership can accelerate scale, streamline execution, and drive lasting impact.

Incubate

Incubate

Build businesses from the ground up. Identify markets, white space and form factors for innovation in all things consumer. 


Incubate

Build businesses from the ground up. Identify markets, white space and form factors for innovation in all things consumer. 


Incubate

Build businesses from the ground up. Identify markets, white space and form factors for innovation in all things consumer. 


How we work — Investing in and building companies that matter.

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Hands On

We’re not passive investors. We get in the trenches to drive measurable outcomes.

01

Hands On

We’re not passive investors. We get in the trenches to drive measurable outcomes.

01

Hands On

We’re not passive investors. We get in the trenches to drive measurable outcomes.

02

Flexible Partnership

Whether a full acquisition, strategic investment, or incubation, we tailor our model to each opportunity to provide the highest level of value and resource.

02

Flexible Partnership

Whether a full acquisition, strategic investment, or incubation, we tailor our model to each opportunity to provide the highest level of value and resource.

02

Flexible Partnership

Whether a full acquisition, strategic investment, or incubation, we tailor our model to each opportunity to provide the highest level of value and resource.

03

Focus on Fundamentals

We prioritize cash flow, disciplined growth marketing, and operational excellence over vanity metrics.

03

Focus on Fundamentals

We prioritize cash flow, disciplined growth marketing, and operational excellence over vanity metrics.

03

Focus on Fundamentals

We prioritize cash flow, disciplined growth marketing, and operational excellence over vanity metrics.

Meet the partners — We combine ambition and expertise across finance, operations, marketing and e-commerce.

Alex Cassuto

Building Deals that Scale

New York, NY

Alex Cassuto

Building Deals that Scale

New York, NY

Alex Cassuto

Building Deals that Scale

New York, NY

Aaron Detrick

Growth Architect and Digital Strategist

New York, NY

Aaron Detrick

Growth Architect and Digital Strategist

New York, NY

Aaron Detrick

Growth Architect and Digital Strategist

New York, NY

Alex Orley

Brand Builder and Creative Operator

New York, NY

Alex Orley

Brand Builder and Creative Operator

New York, NY

Alex Orley

Brand Builder and Creative Operator

New York, NY

New York, NY

Phoenix, AZ

Aug 22, 2025

3:01:30 PM