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About snowdaay
We are investor operators who specialize in business transformation, consumer brands, tech, and ecommerce.
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About snowdaay
We are investor operators who specialize in business transformation, consumer brands, tech, and ecommerce.
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About snowdaay
We are investor operators who specialize in business transformation, consumer brands, tech, and ecommerce.
What we do — We build, scale and transform. Leveraging 35+ years of experience in consumer, private equity, finance and marketing.
acquire
acquire
We seek brands with deep consumer affinity but untapped potential, held back by operational or financial constraints.

acquire
We seek brands with deep consumer affinity but untapped potential, held back by operational or financial constraints.

acquire
We seek brands with deep consumer affinity but untapped potential, held back by operational or financial constraints.

invest & Operate
invest & Operate
We invest in select consumer and consumer tech where our operating partnership can accelerate scale, streamline execution, and drive lasting impact.

invest & Operate
We invest in select consumer and consumer tech where our operating partnership can accelerate scale, streamline execution, and drive lasting impact.

invest & Operate
We invest in select consumer and consumer tech where our operating partnership can accelerate scale, streamline execution, and drive lasting impact.

Incubate
Incubate
Build businesses from the ground up. Identify markets, white space and form factors for innovation in all things consumer.

Incubate
Build businesses from the ground up. Identify markets, white space and form factors for innovation in all things consumer.

Incubate
Build businesses from the ground up. Identify markets, white space and form factors for innovation in all things consumer.

How we work — Investing in and building companies that matter.
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Hands On
We’re not passive investors. We get in the trenches to drive measurable outcomes.
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Hands On
We’re not passive investors. We get in the trenches to drive measurable outcomes.
01
Hands On
We’re not passive investors. We get in the trenches to drive measurable outcomes.
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Flexible Partnership
Whether a full acquisition, strategic investment, or incubation, we tailor our model to each opportunity to provide the highest level of value and resource.
02
Flexible Partnership
Whether a full acquisition, strategic investment, or incubation, we tailor our model to each opportunity to provide the highest level of value and resource.
02
Flexible Partnership
Whether a full acquisition, strategic investment, or incubation, we tailor our model to each opportunity to provide the highest level of value and resource.
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Focus on Fundamentals
We prioritize cash flow, disciplined growth marketing, and operational excellence over vanity metrics.
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Focus on Fundamentals
We prioritize cash flow, disciplined growth marketing, and operational excellence over vanity metrics.
03
Focus on Fundamentals
We prioritize cash flow, disciplined growth marketing, and operational excellence over vanity metrics.
Meet the partners — We combine ambition and expertise across finance, operations, marketing and e-commerce.

Alex Cassuto
Building Deals that Scale
New York, NY

Alex Cassuto
Building Deals that Scale
New York, NY

Alex Cassuto
Building Deals that Scale
New York, NY

Aaron Detrick
Growth Architect and Digital Strategist
New York, NY

Aaron Detrick
Growth Architect and Digital Strategist
New York, NY

Aaron Detrick
Growth Architect and Digital Strategist
New York, NY

Alex Orley
Brand Builder and Creative Operator
New York, NY

Alex Orley
Brand Builder and Creative Operator
New York, NY

Alex Orley
Brand Builder and Creative Operator
New York, NY
New York, NY
Phoenix, AZ
Aug 22, 2025
3:01:30 PM